How do we do this?

• Market Analysis and Segmentation: Identify and analyse potential market segments to target, based on demographics, behaviors, and needs.

• Value Proposition Development: Craft compelling value propositions that resonate with the target market segments.

• Ideal Customer Profile (ICP) Identification: We will define the firmographic, environmental, and behavioural attributes of accounts that are expected to become your company's most valuable customers.

• Customer Journey Mapping: We will visualise the roadmap that your customers take to get to the point of their first purchase. We will break down the needs, and perceptions of your company and how they interact with your organisation from first learning about the business to the first purchase.

• Channel and Marketing Mix Strategy: Determine the most effective channels (digital, direct sales, partners) and marketing mix to reach and convert the target audience.

The GTM strategy consultation service is a multi-day workshop where Sigma Growth Specialists will work with the Senior Leadership Team to break down the current market and analyse where your organisation's offering fits into the broader market. We will strategise the strengths and weaknesses of your current messaging and develop the road map and adjustments necessary for you to reach your ideal customer.

Once established we will create a Sales Toolkit which will allow any member of your team, experienced or new, to speak about your offering in a way that resonates with your ideal customer.