Understanding the key distinctions between sales training and coaching is crucial. While you may already be familiar with sales training, it's often observed that it does not sustain changes over the long term.

For enduring outcomes in your sales strategy, it's essential to consistently establish goals and ensure your team meets these objectives. Sales coaching complements sales training effectively by promoting lasting success. This approach entails conducting regular one-on-one meetings with each team member. Such sessions enable you, as a leader, to verify adherence to the KPIs specified in your sales plan, ensuring that your team consistently follows through with every step of your sales process.

Managing a sales team presents its own set of challenges, especially when leaders have limited time. Despite the difficulty in scheduling regular sales meetings, investing in sales coaching is invaluable for achieving continuous sales growth.

What we cover:

1. Product Knowledge: We break down Features vs. Benefits and what unique selling propositions (USPs) are. This is about ensuring your sales people know that your offering is meant to solve a customer problem.

2. Sales Techniques: Teaching sales methodologies and techniques such as prospecting, qualifying leads, conducting sales presentations, handling objections, closing techniques, and nurturing customer relationships.

3. Customer Psychology: Providing insights into customer behavior, needs, and preferences, enabling salespeople to tailor their approach to different customer segments.

4. Communication Skills: Enhancing verbal and non-verbal communication skills, including active listening, empathy, negotiation, and persuasion, to build rapport and trust with clients.

5. Technology Training: Educating sales teams on using customer relationship management (CRM) tools, sales automation software, and other technological solutions that can streamline sales processes and improve efficiency.

6. Compliance and Ethics: We believe that sales should be done ethically. Time and time again, industry-leading companies end up in the spotlight for the wrong reason and business media coverage identifies that an organisation's sales people used unethical sales techniques or pressure tactics to influence customers to purchase product or service due to pressure from leaders within the organisation. We want your revenue to grow, the right way.